We got the first batch of numbers late last week for our national television commercial spot. And the client is thrilled- sales are up 20% since the ad began its run.

We’re working with the client on an expanded campaign. And we’re integrating the spot into their website and other corporate marketing materials. This is good.

We are happy to announce that Genius Monkeys will soon have Red One #2464, set to be delivered in late May/June. The Red One is an amazing camera, as it shoots 4K. That’s the highest resolution camera you can get, even Star Wars had only 2K resolution. 

What this means for us is, we will be able to offer our clients work that rivals and in many cases surpasses the capabilities of super 35mm film- for about half the cost. Suddenly, the “big look” of high-end television commercials is now available to clients without the deep pockets traditionally needed to afford such a professional look. This camera changes everything.

This is the new camera being used by Peter Jackson, George Lucas, Steven Soderbergh, and many other high-profile cinematographers and directors. Continue Reading »